Procurement program for promotional gifts in the automotive industry

Promotional activities in the automobile industry are an invariable law in the industry. In every hot period or low season of automobile sales, promotions are used to popularize the automobile industry, and promotional gifts have become an indispensable role in automobile promotional activities. And what is the procurement plan for promotional gifts in the automotive industry? 　　 First of all, what we have to understand is our product positioning. Each similar product is divided into three categories: low, medium and high, and the same is true for the automotive industry. Therefore, we must understand the product and service positioning of our automotive products in order to confirm the next step.　　Secondly, we consider crowd positioning. In the automobile industry, there are usually more men in the middle of life. Men in the middle of life generally have a certain social status and sufficient capital flow. Therefore, the gifts they can attract them should not be too stingy, and they must conform to the aesthetics and consumption of this group of people. View. We can accurately locate the above two types. If our products are mid-to-high-end, and the crowd is mainly white-collar business people, we can choose a 'light fashion, light business' backpack that is currently popular on the market. , Use simple business in work, and use it in life, which is fashionable and light. It not only satisfies their aesthetic sense of pursuit of fashion, but also allows them to use it in work and life, in line with the dual-use practical consumption concept.